Excessive Entertainment

China’s regulators will ban advertising during television dramas … The State Administration of Radio, Film, and Television on Monday issued new rules restricting commercials from interrupting TV dramas, allowing them to air only back-to-back between programs. It said the new restrictions, which will go into effect at the beginning of next year, are intended to spur broadcasters to show more cultural programming, helping them to uphold a “public service.”

… The ban marks the latest restriction on China’s media by central government officials, who have tightened control over television and the nation’s voluble Internet culture in recent months amid a broad cultural clean-up campaign. Last month, regulators reduced the number of entertainment programs to nine per night, down from 17, across 34 channels nationwide in an effort to stamp out “excessive entertainment and a trend toward low taste.”


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